Amway
As the Senior Designer, I provided solutions to enhance the quality of Amway Italy’s website. For this project, instead of using subtle, faded textures in the background of the site’s hero banners, I proposed using ones that are big, bold, and meaningful that fill in white space, add value, color, and are intentional.
Brand Design
Website Design
Digital Design
Role: Senior UI/UX Designer
2023
Amway
Decree Company
As Senior Designer, I enhanced the logo, designed the brand and style guidelines, created wedding stationery, and laid down the creative direction for the responsive, retail website.
Brand Design
Website Design
Design System
Role: Senior Designer
2021
Smashing Boxes
Responsive Website Designs
From full website redesigns to landing pages, I have experience in all aspects of responsive web designs. One of my latest projects included Decree Company, a personalized stationery retail shop. I have created landing pages for agencies and well-established companies, as well as full websites for local small business owners.
Website Design
Brand Identity
Responsive Layout Design
Role: Senior Digital Designer
2019-2022
Devada, Smashing Boxes
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Antenna
A complete website redesign for Antenna, a B2B company servicing streaming platforms such as Netflix, Hulu, and HBO Max. Smashing Boxes teamed up with Territorial to redefine their brand. For the new website, we chose a minimalist design direction that allowed their world-class data to be the center of attention and focus.
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DZone Writer's Repo
A place for contributors to get inspired with new article topics. The goal for this landing page was to spark ideas for topics in popular demand to increase the relevance and value of the contributor’s submitted written content. It also provided a place for authors to reach out to DZone’s editors with topic-related questions prior to their submission. The results included a more effective writing process for the authors and a more productive editing process for DZone’s Content Coordinators.
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Smashing Boxes Ventures
A landing page design for SBV, a venture building arm of Smashing Boxes that incubates develops and launches technology products and IP. The design consisted of a grey-black monochromatic color scheme. with a single pink highlight that makes the page pop. The minimalistic look contains outlined iconography, light body copy, and ample white space.