Unique, web banner ads were created for clients in a variety of sizes to increase visibility, awareness, and sales. The project goals were to increase brand awareness, target specific customers, increase site traffic, and measure effectiveness at an affordable cost. The versatility in presentation attracted the viewer’s eye and enhanced their visual experience. Eye-catching designs often reflected the dealer’s personal branding, the time of year, or special monthly holidays, each with the purpose of leading viewers to the advertiser’s website.

The content sliders were designed each month and set live on dealers’ web pages to be used as a navigation tool, presenting information about the monthly specials and directing the viewer to the inventory pages. Sliders were used to showcase products, highlight packages, promos, and discounts, enhance the visual appeal of homepages, improve site functionality, and improve overall user experience. The designs often reflected the dealer’s personal branding, the season, or monthly holidays. Some dealers preferred a clean, modern look, while others requested more artsy and animated designs.