Social Media Graphics
Social media images containing original content were created to communicate and connect with customers on a variety of social platforms. Project goals included increasing brand awareness, boosting leads and sales, idea promotion, audience expansion, customer engagement, brand authority, increasing reach and website traffic, and enhancing SEO rankings.
Role: Digital Designer, 2020
Social Media Marketing
Brand Awareness
Photo Manipulation
‘Meet Us’ Campaign
The goals of the Devada Instagram were to: 1. Establish a transparent relationship, which would build trust-based connections with clients and developers, and 2. Promote user engagement by drawing the viewer into the ‘who’, ‘why’, and ‘how’ of the company. The Meet Us campaign enacted the ‘who’ portion of the company by spotlighting two different employees each week. Their first name and job title were displayed on the graphic next to their heads, and the description of their job and a random fact encompassed the written portion of the Instagram post.
Instagram Story Highlights
The Netsertive Instagram story highlight design needed to be simple in order to maximize visibility on mobile devices, original to be unique to the company, and colorful to stimulate the viewer’s senses. The same geometrically patterned background—that gave a staggered gradient look—was repeated in each story highlight with color palettes that coincided with the feelings evoked from the individual categories and an icon that was unique to each title. This design method was chosen since it would allow for a rainbow of colors to be used throughout the project while maintaining consistency between each highlight. This simulated a diverse yet unified concept.
